Eleanor Whitfield
Profile
Product designer with eleven years shaping digital products for newsrooms and challenger banks. I lead research-driven design teams, ship measurable improvements to complex financial journeys, and care deeply about typography and accessibility.
Experience
- Led the end-to-end redesign of joint accounts, now used by 400,000 customers.
- Built and mentored a team of three mid-level designers across two squads.
- Introduced quarterly research cycles that cut rework on major releases.
- Shipped the FT app subscriber dashboard, lifting daily engagement by a fifth.
- Ran the design system used across four editorial products.
- Delivered research and UI for retail banking and travel clients.
- Facilitated discovery workshops with senior client stakeholders.